Beautiful Handwriting is a beginner calligraphy set. The packaging is geared towards an audience that has an appreciation of art and calligraphy but need direction and an incentive to start it. The packaging should help to inspire their artistic goals via the design as well as the functionality and re-usability of the product. Beautiful Handwriting is packaged in fabric that acts as a holder for the brushes and pens and be used again as a wall calendar, bag, general art supply and make-up holder.
